374
BUSA
2237 Cost, Performance and Customer Service Management
For Supply Chain
(3-0-3)
This course deals with managing cost and performance issues along the supply
chain as they are vital to ensuring high profitability and customer satisfaction.
Corequisite: None.
Prerequisite: None.
Offered: On demand.
BUSA 2238 Global Logistics
(3-0-3)
This course develops a framework for and an overview of the theories,
commercial dynamics, public policies, laws and the various economic, political
and social factors affecting the actual operations and regulation of global trade,
transportation, and logistics.
Corequisite: None.
Prerequisite: None.
Offered: On demand.
BUSA
2239 Purchasing and Material Management
(3-0-3)
This course includes an overview of quality assurance, quantity determination,
price and cost analysis and supplier relations. The policies and procedures of
purchasing management are introduced and issues of concern to today’s
purchasing professional are discussed.
Corequisite: None.
Prerequisite: None.
Offered: On demand.
BUSA
2240 Principles of Marketing
(3-0-3)
Principles and methods involved in moving goods and services from producers to
consumers; the marketing environment, channels of distribution, marketing
functions, marketing decision-making, and the merchandising/retailing function of
marketing including retail organization, merchandise management, customer
services, and retail control.
Corequisite: Minimum COMPASS reading score of 74 or enrollment in READ
0099.
Prerequisite: None.
Offered: Fall.
BUSA
2245 Advertising and Promotion
(3-0-3)
A study of the factors involved in the marketing communications process. This
includes promotional strategy, media selection, promotional segmentation, public
relations and sales promotion.
Corequisite: Minimum COMPASS reading score of 74 or enrollment in READ
0099.
Prerequisite: None.
Offered: On demand.
BUSA
2250 Retail Management
(3-0-3)
A study of the factors involved in the management of a retailing enterprise. This
includes store design and layout, structure of the retail organization, retail
personnel management, buying and pricing of merchandise, customer service,
store security, and basic accounting procedures.
Corequisite: None.
Prerequisite: READ 0099 or a minimum reading CPE score of 74.
Offered: Every other summer – odd years.
